Your co-pilot in partnerships.
Aeroplane Agency exists for brands who want to build authentic connections with consumers through unique entertainment and culture partnerships.
We are part of Bolster Group the entertainment & culture marketing specialists.
Our Services
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Commercial rights holder strategy
Brand partnerships strategy
Sponsorship budgeting & forecasting
Asset auditing & valuation
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Commercial rights management
Festival & tour partnerships
Artist & talent partnerships
Partnership brokering > full implementation
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Event & activation creative concepts
Design & theming
Budgeting & procurement
Full production & implementation
End to end project management
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Concepts & tour routing
Talent & artist management
Venue bookings & management
AV & production
Tour production, logistics & management
Case
Studies
UP BANK X RISING
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Show that Up is culturally relevant and nothing like the other banks by creating a memorable brand activation at Night Trade in 2023.
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An unmissable activation bar jam-packed with Up branding. The space featured a huge Zap pyramid, interactive LED screens and lighting elements, data boards, smoke machines, Up posters, as well as a nightly merch giveaway.
The gamification of the drink purchasing process added a layer of surprise and delight for existing Up customers, enticing others to join by associating the brand with fun.
79.6k Transactions Achieved
54% Brand Uplift Achieved
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Partnership pitching
Negotiation and contracting
Marketing & social media strategy
Activation strategy
Ideation & creative concepts
Project Management
On-ground implementation
SAMSUNG X LANEWAY
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Showcase the new Galaxy S24 device and specifically it’s Galaxy AI photo editing features, on-ground at Laneway.
We know that festival goers love a photo moment. We bought the Laneway UFO brand artwork to life to create an AI photo moment that literally had punters flying.
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The Samsung Galaxy Starship was brought to life in all five Australia locations across the tour. The activation was positioned in high visibility locations and acted as an engagement piece for punters to showcase the new Samsung Galaxy AI features.
3,105 Groups photographed
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Partnership pitching
Negotiation and contracting
Marketing & social media strategy
Activation strategy
Ideation & creative concepts
Talent Procurement
Project Management
On-ground implementation
Content Creation
LIPTON X LANEWAY
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Lipton is a household name, but knowledge of their no sugar product is not reaching their key audience.
Create a moment that heroes Lipton’s new No Sugar range at Laneway festival.
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We created a full sensory oasis that was ubmissable at Laneway 2024.
Full of fresh and faux foliage, sweet peach scent, fake fruit, refreshing mist accompanied by relaxing nature noises the activations provided a full body experience for patrons that had brand exposure at its core.
Voted #1 brand experience at Laneway 2023
Voted #2 brand experience at Laneway 2023
30K units of sampling stock moved
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Partnership pitching
Negotiation and contracting
Marketing & social media delivery
Activation strategy
Ideation & creative concepts
Project Management
On-ground implementation
On-going project management
MAJOR MAJOR X LANEWAY
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Major Major is a new brand that is still growing it’s brand presence and identity. It was the brands first time activating on this level.
Seltzer is an incredible competitive industry, Major Major needed to show up in a strong way that cemented them in the generation z audience. We did this by leaning into Major Major’s friendly, house party persona and created the look and feel of a quintessential New Zealand share house.
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We created an unmissable Major Major house party that encouraged punters to dwell in the space for an extended period of. We furthered the brand presence onsite by creating a secondary activation focused around free ‘glow up’ services for punters.
Voted #1 brand experience in NZ
45% of all alcohol Sales achieved
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Partnership pitching
Negotiation and contracting
Marketing & social media strategy
Activation strategy
Ideation & creative concepts
Project Management
On-ground implementation
On-going project management
